Post Embedded World 2012 roundup

Embedded World Exhibition and Conference 2012 is the world’s largest international trade fair and congress event for all things embedded. From February 28th to March 1st 2012, Embedded World featured around 900 international companies, including many of Impulse’s partners, showcasing their latest products and services.

Embedded World 2012 lived up to its expectations with a wide variety of cutting edge embedded technology on show. Having visited Embedded World numerous times in the past, it certainly felt like there was an increase in visitor numbers for 2012, with many of our partners also commenting on an upsurge in visitors to their stands this year.

The Impulse team utilised some serious shoe leather in their pursuit of the latest embedded computing technology and the increased number of exhibitors and seminars certainly made for a busy few days.

Our partners showcased many of their new products and technologies, with many of them focusing on Cedar Trail based products and also a selection of very interesting rugged mobile computing products. Importantly, our team gained considerable first hand knowledge on the new products from the wide variety of technical experts that were on hand during the event.

Our marketing and technical teams are now hard at work to launch these products to the UK industrial computing market and we look forward to highlighting these in our forthcoming newsletters, blogs and press releases. You can also expect to see these products on our brand new Impulse website, which was launched just before Embedded World 2012.

For Impulse, Embedded World is not just about evaluating new products; Our management team spent time with each of our partners to help discuss our joint plans for 2012 and beyond. These talks are invaluable and further build on strong partner relationships we have built over the last 19 years of business and also allow us to provide valuable feedback to our partners from our customers.

It’s always difficult to choose one highlight from all those we experienced during the show, but the strong showing from our partners such as Advantech, AAEON, DFI, DIGI, ICOP and Winmate is always good to see. Not only were their stands chocked full of the latest products and technologies but there was a clear focus and direction on how these products fit to specific industry verticals and markets, something we are great advocates of here at Impulse.

Finally, it was interesting to see the further adoption of Intelligent Systems and the Internet of Things, with both Microsoft and Intel showcasing a number of concepts and products based on these topics. It was also good to see Impulse featured on the Microsoft stand on their Windows Embedded Silver Partner display.